Tag: Chevrolet

  • FSW: Advertising Edition (Ken’s Entry)

    Okay…I’m an idiot. Yes, I did briefly post this Friday, wondering why everyone else didn’t post yet. And then my tiny little brain went “oh yeah, this is the week we’re waiting until Monday”

    So…ummmm….sorry, and….my bad.

    Meanwhile, back at the ranch…

    What Superbowl would be complete without a car commercial, huh? So here’s my little homage to Detroit’s marketing machine, and some ideas of how they can get back on track in tough times.
    _____________________________________________

    FADE IN:

    EXT. TEXAS PLAINS – DUSK

    The sun sets over a rugged orange desert plain, scattered with scrub brush, cactus and purple rocky outcroppings. A camp of cowboys sits around a fire. One cowboy, DYLAN, square jawed handsome and rugged, crouches over a fire and pours coffee into a tin cup as he looks past the herd of cattle watching and sees distant lightning on the horizon. Acoustic guitar strums start in the soundtrack, and a male singer with a Springstein \ Mellencamp type voice and a country-rock twang starts singing.

    SINGER (V.O.)

    There’s a hard wind blowin’
    ‘Cross the world today
    Storm clouds are building
    And skies look gray

    CUT TO:

    EXT. TEXAS PLAINS – NIGHT

    It’s now raining very hard in the night – a major storm. Our cowboys are on horseback herding cattle through a torrential downpour. They are just shadows occasionally lit by lightning strikes. DYLAN makes some impressive cutting moves on his horse

    SINGER (V.O.)

    But when things get bad
    And times look rough
    Americans buckle down
    And get tough

    Another young, but handsome cowboy, CODY, looks over the side of the cliff his horse is near when a lightning strike nearby spooks his horse. The horse rears up in and CODY is thrown over the side of the cliff (all in slow motion).

    CLOSE UP ON DYLAN

    DYLAN sees CODY go over the cliff, and immediately spurs his horse over in a mad gallop(all in slow motion)

    SINGER (V.O.)

    We don’t walk away
    When we’ve got a tough fight
    We grab our neighbor’s hand
    And we push through the night

    CUT TO:

    EXT. CLIFF – NIGHT

    CODY barely hangs on to a wet rocky handhold. He struggles to hang on as he sees the huge drop below, but his gloves are giving way. Just as CODY slips completely, DYLAN’s manly hand grabs his. DYLAN grimaces in determination as he hauls CODY back up from certain death.

    CUT TO:

    EXT. TEXAS PLAINS – NIGHT

    As they stand back up on terra firma, DYLAN and CODY walk back to CODY’s horse. CODY still looks shaken, but unflappable DYALN claps him on the back, then hands CODY the reins to the horse that just threw him. CODY climbs back up, and DYALN strides back over to his own horse. They get back to the business of herding cattle in the rain.

    CUT TO:

    EXT. TEXAS PLAINS – MORNING

    The sun starts rising over the plains in a brilliant rain-free collage of orange, red and pink. Flowers are everywhere now, in full bloom from their soaking in the night, and dripping clean raindrops on the ground. DYLAN and CODY look at each other, and confidently nod with only the vaguest hints of smiles on their lips.

    SINGER (V.O.)

    You know you’ll make it through
    No matter how far
    You’re American tough
    Now buy a fuckin’ car

    CUT TO:

    EXT. SUBURBAN FRONT LAWN – DAY

    A man, his wife, and two boys (BOTH about 8 years old), all dressed in really ugly western wear stand in front of a big black SUV. Text fades in on screen:
    CHEVY TAHOE
    IT TAKES HUGE BALLS TO DRIVE A VEHICLE NAMED AFTER A PLACE BEING WRECKED BY IT’S EMISSIONS

    SINGER (V.O.)

    We hired famous singers
    And used their big hits
    We made tons of commercials
    Showing girls with big tits

    But you bastards went out
    And bought Japanese
    You stuck us with thousands
    Of SUV’s

    CUT TO:

    EXT. HIGHSCHOOL PARKING LOT – DAY

    A man in his early 50’s stands in front of super-shiny red Corvette. The man is dressed like he belongs in a boy band, but his large pot belly and wind-swept toupee give him away.
    More text fades in on screen:
    CHEVY CORVETTE
    BECAUSE NO OTHER CAR IN THE WORLD SAYS ‘RECENTLY DIVORCED, IN DENIAL, AND EASILY MANIPULATED’ THE WAY WE CAN

    SINGER (V.O.)

    (chorus)

    We lost our private jets
    Cause no one bought Corvettes
    The UAW
    Has us totally screwed
    We know we’re making trash
    But man, we need the cash
    So get American tough
    And buy our fuckin’ cars

    (bridge)

    Now we know your money’s tight
    And times have gotten lean
    But we still run this company
    Like it’s 1913

    Becoming more efficient
    Just ain’t in our plan
    We’ll just pump you full of guilt
    Until you buy American

    CUT TO:

    EXT. BEACH – DAY

    A charcoal gray Chevy Malibu sits in front of the sand, waves carrying surfers crash in the background. A guy and a girl, both in their twenties, exit the Malibu wearing bathing suits and sunglasses, and run down to the beach. Text fades in:
    CHEVY MALIBU
    YES, WE KNOW NO ONE WHO LIVES IN MALIBU WOULD EVER BE SEEN DEAD IN THIS CAR. BUT YOU PROBABLY KNOW PEOPLE WHO’D BE IMPRESSED BY JUST THE NAME, AND THINK IT MUST SOMETHING REALLY EXOTIC. JUST DON’T EVER THEM SEE YOU DRIVING IT.

    SINGER (V.O.)

    (back to verse)

    Some people want a hybrid
    Then go out and buy a Prius
    But buy an eco-friendly foreign car
    Is just like pissin’ on Jesus

    Stop worrying ‘bout tomorrow
    Life can be an endless Summer
    Just speed up global warming
    And buy a big ol’ Hummer

    CUT TO:

    EXT. WHEAT FIELD – DAY

    A blue Chevy Volt sits in front of a field of waving wheat. Text fades in on screen:
    COMING SOON – CHEVY VOLT
    STILL WON’T BE OUT FOR OVER A YEAR, AND WILL PROBABLY HAVE PROBLEMS EVEN THEN. BUT IF YOU BUY ONE OF OUR CARS NOW, YOU CAN ACT SMUG LATER ON BECAUSE YOU BOUGHT FROM A COMPANY THAT MAKES GREEN CARS (IF THIS THING EVER DOES GET TO MARKET)

    SINGER (V.O.)

    (back to chorus)

    We lost our private jets
    Cause no one bought Corvettes
    The UAW
    Has us totally screwed
    We know we’re making trash
    But man, we need the cash
    So get American tough
    And buy our fuckin’ cars

    Please buy our fuckin’ cars

    (this keeps repeating through the end, fading out a little each time)

    The screen fades into closeup of a waving American flag, then the Chevrolet logo fades up.
    Titles fade up on the screen over the logo:
    CHEVROLET
    ALL AMERICAN
    AND IF YOU DON’T BUY A CAR FROM US YOU’RE A GOD-HATING TERRORIST FAGGOT DOUCHEBAG…AND EVERYONE WILL KNOW IT

    FADE TO BLACK.